“There is a growing demand for local authorities to better inform the traveller and embracing advances in the mobile phone industry empowers public access to information gathered by the UTMC initiative. These advances mean individuals can now access the information presented via the internet on mainstream mobile handsets  - this increases the value of the information and potentially increases channels for the data in the future.

Metro TV is an excellent example of a solution which combines the experience of UTMC with that of the mobile world.”

Reading Borough Council